Being a mom is one of the most rewarding jobs out there, but it can be one of the most challenging. This is especially true for moms who are passionate about working and want to keep thriving in their careers. While laws and company policies for working parents are getting better, we still have a long way to go. Especially in the United States. That’s why many mothers become “mompreneurs,”. Starting their own businesses or working for themselves so they can focus on their families without abandoning their professional ambitions. Stay at home moms can also be stay at home entrepreneurs. It might be hard to figure out where to start and how to stay motivated.
Here are 7 tips for the budding “mompreneur” that will keep you active, engaged and excited about work
1. Dust off your interviewing skills. If you want to start a service related business, like organizing houses, pet sitting, nannying or tutoring, potential clients will want to interview you to see if you’re a good fit. Prepare and practice for each interview to make an amazing first impression. This includes looking up potential questions and knowing how you should respond, as well as having a list of references you can share.
2. Manage that work/life balance. Working from home means there will be blurred lines between family and work. Create a dedicated office space where you can create distance between being a mom and running a business. Make sure you have structure around when you’re working and when you’re not. Have set office hours and be sure to step away when it’s time to be with your family.
3. Make your kids part of the team. When you work from home with kids, you may need to incentivize their cooperation. Try to make them feel like they are your partners in crime and that your success depends on them. When they are helpful, quiet and self-occupied, reward them for being a team player.
4. Find a good idea you enjoy. Being a “mompreneur” means doing something you enjoy almost as much as a you enjoy being a mom. If you were once a rising star in the professional world, focus on becoming a consultant in your former field. For those who are creative or crafty, make and sell your specialty items on Etsy. And for those moms out there with specialized skills, like accountants or writers, take on a few clients and slowly work to build your base.
5. Market yourself. It would be lovely if the movie cliche “If you build it they will come” would ring true for all “mompreneurs,”. Unfortunately the truth is there is a lot of competition out there. You have to show customers why you are a leader in your industry or stand out in your field. Create a YouTube channel giving advice. Start a website that showcases your products or services, and where people can sign up to get discounts and specials emailed right to their inbox. Don’t forget to use social media to your advantage.
6. Dress the part. Even if you sit behind a computer, it’s still a good idea to get dressed like you’re going into the office. It sets a good tone for productivity and problem-solving when you dress professionally even in a home office.
7. Plan ahead. The last thing you need is to find that last-minute meeting with a new client happens right when your child should be standing on the ball field. “Mompreneurs” have to take their to-do lists to the next level. Organize your time by keeping track of what you need to do each day, during the whole week and throughout the entire month.