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We have a squad of 5 at our home with a decade between oldest to youngerst and needless to say I’ve always said I have my MASK test lab at home. The way I parent has stayed consistant but the times have changed. Over the years there are more and more things to think about and more and more available at the fingertips of our children.


I’ve had conversations with my oldest son about the times, about technology, social media, etc and he has always stated how he is so glad that when he was growing up he felt like he had a chance to be a kid, play outside, get dirty etc. Didn’t have all of that static.

Today children are being robbed and taken hostage to a devise which fits in there palm of their hands. Honestly who’s fault is it… “ours”. We walk a fine line as parents when we choose to give our children adult devices. We can’t keep them from it as this the world they live in today, and there are many benefits to them having it, but like I said it is a fine line…

The more and more I learn about the effects technology has on our children not just on their safety, but the exposure to their precious developing brains we have to not just turn our heads and think well everyone else has one, does this or does that. We have to take back our children which means limiting the things that are hurtful to them.

Let me make this simple- We now know that technology, and social media has the same effect on our children’s brain that heroin does…. Need I say more….

When I decided it was time to give my youngest a phone I started it out by saying it is a “ Sometimes” phone. Well that sometimes phone turned into an always phone until I got it back on track to a sometimes phone. My point is parenting is not easy, we have to commit to stay connected, stay strong to what we believe is best for our children, and not to get sucked down  “today’s parenting traps”. That since everyone else is doing it, relaxes our beliefs on whats’ right.

Kimberly Cabral

MASK Founder & CEO